We're currently working on the future of the Design system at Co-op. We'll start talking about this publicly as soon as we can. In the meantime this site will remain up to date with our current design patterns.

Content tools and resources

This is a list of tools and resources for creating helpful, accessible content.

Tools

Hemingway

Checks your writing and highlights complicated, passive sentences.

Grammarly

Checks spelling, grammar and clarity.

Wave accessibility checker

Checks web pages for accessibility problems.

Guides

Readability guidelines

These guidelines are maintained by a collaborative project and are supported by lots of evidence.

gov.uk style guide

Gov.uk does a lot of testing and research into what works well for users. They also have useful information and patterns in their design system.

NHS style guide

The NHS style guide has evidence-based advice and guidance.

Guardian style guide

The Guardian is a fallback for any words and phrases that are not in our style guide.

Blog posts

What is content design?

A summary of content design and why it matters.

The importance of clear writing

Explains how simple, clear writing is more likely to be read and lead to action.

Why simplicity is better for everyone

Explains why ‘dumbing down’ is really making your content more accessible.

Why FAQs do not work

Explains why we avoid using FAQs.

Research

Nielsen Norman Group

A wide range of research into all aspects of usability, accessibility and user experience.

Gov.uk research and evidence

List of books and guides that support the government approach to content design.