Content style guide and glossary

How we write content

A short guide on how we write for the user, not for ourselves.

Digital content guidelines

Our A to Z glossary of how to write digital content.

Tone of voice guidelines

A guide on writing in the Co-op tone of voice - log-in required.

If you want advice on something that isn’t covered in this style guide or you want to suggest something we should add, contact content@coopdigital.co.uk