Content tools and resources
Tools
Checks your writing and highlights complicated, passive sentences.
Checks spelling, grammar and clarity.
Checks web pages for accessibility problems.
Guides
These guidelines are maintained by a collaborative project and are supported by lots of evidence.
Gov.uk does a lot of testing and research into what works well for users. They also have useful information and patterns in their design system.
The NHS style guide has evidence-based advice and guidance.
The Guardian is a fallback for any words and phrases that are not in our style guide.
Blog posts
A summary of content design and why it matters.
The importance of clear writing
Explains how simple, clear writing is more likely to be read and lead to action.
Why simplicity is better for everyone
Explains why ‘dumbing down’ is really making your content more accessible.
Explains why we avoid using FAQs.
Research
A wide range of research into all aspects of usability, accessibility and user experience.
List of books and guides that support the government approach to content design.