Design and content
A link should always be displayed as above unless it’s used on a background colour, in which case is can be black or white.
Links that are in context, for example within a header or footer — can be styled differently.
- be colour contrast checked.
- be underlined regardless of what colour they are.
- use the hand/pointer to indicate that the link is clickable.
Link text can be read out of context and should always tell the user where it’s taking them — never use ‘click here’. Find out how we write link text.
Find out how we write link text.